Croquant Chou Zakuzaku, the sister brand of Hokkaido's popular BAKE Cheese Tart has finally arrived in Singapore and its flagship store will replace the former BAKE Cheese Tart outlet in Ion Orchard on 30th November 2019.
To celebration this launch, two preview sessions were held at The Canvas Club for the media as well as the loyal supporters of BAKE Cheese Tart. I am so glad to be able to attend the media session in the afternoon with CK Chai and Jessie. Many thanks to Kenny for extending the invite. I am a big fan of BAKE Cheese Tart and I remembered joining the never ending queue during the initial craze to get my hands on those cheese tarts so I am super excited to find out more about this new snack that will be hitting our shore.
"We are very honoured to be able to open a flagship store in Singapore. We have been eyeing to open the store for a long time in a trendy location, and have finally been able to do so in ION Orchard. We hope that Croquant Chou Zakuzaku can become a brand that is loved by Singaporeans who are interested in high quality sweets and dessert items" -- Mr Hajime Kikuchi (Director)
After the introduction, we were each given a cup with one of their famous Croquant Chou and limited edition ZAKUZAKU Jingle Berry (filled with strawberry custard cream and topped with white chocolate and freeze dried framboise), just for the Christmas season to try. It was love at first bite for me as I'm a sweet tooth person.
The best part came when we got to DIY our own Croquant Chou with the toppings available.
The outer layer of the famous Croquant Chou is made of a blend of flour and almonds coated with sugar and egg white, while its custard cream filling is made from fine milk. Basically, it is a stick-type of cream puff that has a unique crunchy texture with fresh cream oozing out. So convenient that one can enjoy it on the move while shopping. This is also in line with the company's brand tagline "All the good stuff in one hand" which expresses how everyone can enjoy high quality & freshly made ZAKUZAKU, all in one hand!
Apart from the renowned Croquant Chou (retail at $2.80 and $10.50 for a set of 4), the store will also offer Soft Serve ice cream, "ZAKUZAKU SOFT" (retail at $6 regardless cup or cone), made purely with Hokkaido Milk and coated with croquant chunks and also "HIYAZAKU" (retail for $3.80), crispy puff containing soft ice-cream. With the promises to carry on the Japanese brand philosophy by offering only the best quality baked snacks, consumers can be sure to enjoy freshly baked Croquant Chou. Even the cream is filled on the spot and consumers will be able to witness the entire process of making the Croquant Chou.
CROQUANT CHOU ZAKUZAKU
Address:
ION Orchard Mall
2 Orchard Turn
#B4-33
Singapore 23880
Operating Hours:
10am to 10pm, daily
XOXO
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