[Event] Launch of the first-ever LG Electronics beauty tech series, LG Pra.L in Singapore!

LG Electronics (LG) Singapore is renowned for their home appliances and mobile phones and so it was a pleasant surprise when they bridged the gap between beauty and tech to launch LG's first ever premium home beauty brand, LG Pra.L.

Making its Southeast Asia debut in Singapore, the new lineup features four home beauty devices designed to heighten existing skincare routines for faster and more apparent results. Built with cutting-edge technology, woman can get all the aging-preventive care right from the comfort of the home.

The inspiration behind the LG Pra.L is the belief that 'true beauty comes from within'. Designed with LG's LED technological expertise, the LG Pra.L devices had already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea.

All the four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.

 I was excited to be at the launch event whereby I had my first hands-on experience using and trying out the four LG Pra.L home beauty devices which I would be sharing in more details. Just like how our usual facial regime is, the Dual Cleanser, Galvanic Ion Booster, Total Life Up Care and Derma LED Mask is able to cleanse, nourish, lift and firm the skin respectively.

Dual Cleanser: Deep Cleansing for Soft, Glowing Skin (Retail Price S$449) 

The Pra.L Dual Cleanser comes with two brush head with different motions for effective cleansing. Attach the silicone brush for gentle daily cleansing and the fine fiber brush for deep pore cleansing. The device will automatically detects which brush is attached and change the mode accordingly.

As the device is completely waterproof, users can conveniently use it in the shower or clean under running water. It also comes with a cradle that has an in-built UV light to sanitize the brush when not in use, enhancing product life and ease-of-use.

Galvanic Ion Booster: Enhancing Absorption of Skincare Ingredients (Retail Price S$529)

 The Galvanic Ion Booster has two mode, the Cleansing Mode to draw out impurities such as residual makeup and the Boost Mode to boost absorption of skincare products. A gentle heat massage follows to relieve facial tension. The science behind this is that it uses Iontophoresis (a method that utilizes electrical current to allow the nutrients in skin products to penetrate deeper into the skin's surface), ultrasonic waves and thermal therapy to cleanse the skin and boost absorption of skincare products.

In terms of design, the Galvanic Ion Booster has a soft and triangular-head made from medical implant-grade material to provide a superior corrosion resistance and helps to smoothly glide over the contours of the face. It is also portable with an extra long battery life that can lasts up to two weeks on a single charge.

It is recommended for users to apply each mode for nine minutes a day for a period of two weeks to achieve vibrant skin.

Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light (Retail Price S$699)

 There are also two modes for the Total Lift Up Care, the Tightening Mode which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, while the Lifting Mode uses microcurrents which stimulates skin tissue and muscles for a tightening and lifting effect.

A woman's collagen production starts to decline at about age 25 and decreases even further after 40. This device helps to achieve plump and youthful skin through its tightening and lifting functions. User will be able to see improvements in skin elasticity and achieve a slimmer face after using this twice a week for 8 weeks.

Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin (Retail Price S$1,349)

The Derma LED Mask uses 160 LEDs (80 red and 80 infrared) of long and short wave light to penetrate the skin at different depths. It rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. Users is able to see visible improvement in skin tone and skin density by simply using this for nine minutes a day over four weeks.

The Derma LED Mask is safe and effective to use and is the only Korean-made product of its kind to be given an "FDA cleared" rating by the U.S. Food and Drug Administration (FDA).

The user-friendly Derma LED Mask has a transparent visor that allows users to still be able to see through the mask whilst wearing it, so users can multi-task at home for efficiency while enjoying their treatment. It also protects the eyes with an eye-shield design made from safe silicone for comfort, minimizing the glare from the LED lights. An additional safety feature includes Sensing Detector, where the mask operates only when correctly positioned on the face.

We had a fun time testing out the mask and guessing who was behind the mask. For those who are curious, it was a totally painless process, it's like a mask attached to a spectacles.

 There were a few vanity corners which also features skincare products from SU:M37.

We also took lots of photos at the Cloud Booth GIF X Photo Dual Mode Photo Booth and the effect was pretty cool.

There was a booth for us to create our own essential oil or get the pre-blended ones. There's even a LG Signature Blend created just for this event. We decided to just get the pre-blended oil instead of mixing on our own.

This whole LG Pra.L beauty set allow users to enjoy salon treatment anytime and anywhere. Check out the LG Pra.L exclusive pop-up store at Tangs Plaza until 9 September 2019. 

For more information, do follow LG on their social media platforms

Like them on Facebook https://www.facebook.com/lgsingapore/
Follow them on Instagram http://www.instagram.com/lgsingapore/
Visit their website https://www.lg.com/sg/pra-l

Official Hashtag #lgsingapore #lgbeautycare #lgpralsg


XOXO

[Event] LG's latest V-series smartphone: LG V40 ThinQ Launch

The LG V40 ThinQ, also dubbed as the 'ultimate five camera smartphone', is finally making its way to Singapore on 26 January. The launch event was held at the second storey of Holey Moley Golf Club and coincidentally Pearly was there too. The venue was perfect as both of us had an afternoon of fun games, food and drinks while exploring the different camera functions of the LG V40 ThinQ.

UNVEILING THE LG V40 THINQ

"With the LG V40 ThinQ, creating and sharing high-quality content has never been easier for the prosumer. The five cameras offer incredible versatility, and with the camera's artificial intelligence capabilities, users can take stunning photographs that stand out on social media platforms." said Mr Shawn Han, Managing Director of LG Electronics Singapore. The presentation by Mr Shawn Han, Managing Director of LG Electronics Singapore was short and on point.

We also had Bang, Product Marketing Manager of LG Electronics Singapore who gave us an interesting insights of how the camera works. Yes, you can create funny photos like how Bang did where he superimposed his selfie next to a lion with wide open mouth. The advertorial videos where LG collaborated with BTS illustrate more.

Five Cameras in One Smartphone for Varied Perspectives

Set to redefine the standard of smartphone photography, the LG V40 ThinQ incorporates a total of five cameras, making it the multimedia powerhouse device designed for today's generation of storytellers who communicate with visuals and videos.

It features a rear camera module with three different lenses: 16MP super wide-angle, 12MP standard angle and 12MP telephoto. With the three lenses, shutterbugs can conveniently frame different shots without having to switch positions relative to the subject. The 107-degree super wide-angle lens captures more view in a frame, such as a vast mountain range or stunning lake, without having to physically step back to get more view in a shot. The telephoto with 2x optical zoom allows users to take clear shots of distant subject, such as wildlife animals or birds, without much loss in image quality.

The front camera features a 5MP wide-angle and 8MP standard angle lens that work in tandem to create the perfect bokeh effect, with an on-screen slider to adjust the amount of background blur. Other features allow selfie lovers to personalize their photos even more with unique lighting and special effects.

A Sonorous Sound Experience

The LG V40 ThinQ is the first LG phone to carry the Audio Tuned by Meridian Label. The 32-bit Hi-Fi Quad DAC produces a balanced sound signature that comes extremely close to the quality of an original recording.

Minimalist Design Built for Lasting Durability

The LG V40 ThinQ retains the slim and light design of the V series, weighting only 169g and measuring at 7.7mm in thickness. It comes with an improved 6.4-inch FullVision OLED display and even slimmer bezels than before.


FIRST HAND EXPERIENCE OF THE LG V40 THINQ

At the experiential zone, we had our hands on the LG V40 ThinQ, the feel of phone was incredibly slim and light. Furthermore, it fits comfortably in the hand. Glad to know that the matt glass offered a high resistance to fingerprints and stains. Didn't spend much time here as we were eager to try out the camera function at the games area.

MINI GOLF GAMES TO EXPERIENCE THE LG V40 THINQ CAMERA FEATURES

At the different game stations, we got to enjoy playing the mini golf games while our photos were taken by the staff using the LG V40 ThinQ's powerful camera functions.

The Triple Shot feature stitched the images captured together with each of the three lenses into a short video file for easy sharing.

Other interesting new features includes the Cine Shot which makes creating cinemagraphs (images with animation) incredibly easy and fun. Simply take a short video and select the area to be animated with a finger. Those unselected parts will remain 'frozen in time'. As per the above video, my golf club and I was frozen but the ball was spinning.

Forget about photoshop, as the Story Shot features allows users to create fun photo composites. Simply choose a background image from existing photos in the photo gallery, or take a new backdrop with the smartphone. After which, just take a selfie which will superimpose onto the background photo. We can expect to find people with the background of Mars, Moons, or any places that they have the image of.

Previously, we need to use different applications to obtain this kind of special effect, but now it can be easily done with just the LG V40 ThinQ camera. So amazing!

The event ended with a lucky draw and I was really lucky to win the a prize! Thank you very much.

LG V40 THINQ AVAILABILITY & LAUNCH PROMOTION

The LG V40 ThinQ comes in three different colours, Platinum Gray, Moroccan Blue and Carmine Red. Retailing at S$1,098, the V40 ThinQ will be available for purchase at M1, Singtel & StarHub. Simply purchase the LG V40 ThinQ from 26 January to 22 February 2019 to receive a complimentary LG W7 Watch in Silver (model LMW315) worth S$598. Terms & Conditions apply*.

* Photos without watermark credit to Brand Celler/LG Singapore * 


For more information about LG V40 ThinQ, please visit: 

https://www.lg.com/sg/mobile-phones/lg-LMV405EBW

Thank you Holey Moley Golf Club for serving these yummy small bites! My lunch for the day!

XOXO

[EVENT] LG SIGNATURE - Definitive Products with Premium Services and Bonus Rewards for Customers

The old Parliament House has been preserved and converted to The Arts House. LG has used this historical venue to introduce their LG SIGNATURE Products. LG SIGNATURE has shaped a state-of-the-art living experience with their design, function and performance complemented with the new premium service for customers which I will share more in the later part of this post. 

INTRODUCTION OF THE LG SIGNATURE PRODUCTS BY THE HOST

Bobby Tonelli, the host of the event did a brief introduction of the following LG SIGNATURE innovations

Official Photo Credit to LG Singapore

The LG SIGNATURE OLED TV W8 features a breathtaking "wallpaper" design that blends into the wall making it looks like an open window into another world.

Official Photo Credit to LG Singapore (Cropped)

The LG SIGNATURE Washing Machine boasts a beautiful touch-enabled Quick Circle User Interface that is embedded in the glass door for a seamless look. The surface of the washing machine is protected from scratches and corrosion with a luxurious enamel coating. 

Official Photo Credit to LG Singapore

The LG SIGNATURE Refrigerator gives users a unique experience with the two knocks InstaView Door-in-Door™ compartment and Auto Open Door features.

Official Photo Credit to LG Singapore

The LG SIGNATURE Air Purifier delivers a breathtaking visual experience of the air cleaning process through the Rain View Window. It is equipped with an exclusive LG SIGNATURE Black Filter™ System which can filter fine dust particles of up to P1.0, and is reusable for up to 10 years.

SHOWCASED OF LG SIGNATURE SERIES THROUGH PERFORMANCES

We were then invited to take our seat inside the Old Parliament Chamber where LG SIGNATURE showcased its series through a wonderful performance which delighted our senses of sight and hearing.

Official Photo Credit to LG Singapore

Principal Percussionist and Associate Principal Timpanist of Singapore Symphony Orchestra Jonathan Fox put on a Glass Tapping Symphony performance. His rhythmic actions emulated the action of knocking on the LG SIGNATURE Refrigerator's InstaView Door-in-Door™ feature.

Official Photo Credit to LG Singapore

Ballerinas graced the stage next and danced to the music on a light projection of water waves, a reflection of LG SIGNATURE Washing Machine's aesthetic design against the picturesque scene of the moon setting over a lake.

Official Photo Credit to LG Singapore

The costumes of the ballerinas are adorned with LED lights and their graceful movements that mimic rainfall is to symbolise the LG SIGNATURE Air Purifier Smart Indicator & Rain View Window Function. 

Check out the full video of the performance below

Official Photo Credit to LG Singapore , THANK YOU!

This is my first time stepping into the Chamber and I can't help but to take photos of myself inside.

PANEL OF INDUSTRY INFLUENCERS SPEAKING ABOUT THEIR EXPERIENCE WITH LG SIGNATURE SERIES

After the performances, a panel discussion comprises of three expert influencers shared on how LG SIGNATURE benefit them.

Andrea Savage, Co-founder of award-winning interior design studio Design Intervention, touched on how home appliances play a huge role in perfecting the interior design.

Beatrice Tan, Founder of local fashion label KLARRA, discussed the importance of fabric care, and how finding the right washing machine is crucial for a fashionista.

Chef Emmanuel Stroobant shared about his bespoke creations inspired by the sophistication of LG SIGNATURE.

"It's no secret that designers are inspired by the world around us, each LG SIGNATURE product is designed to reflect a heavenly theme - the moon, stars, rain, ice - while remaining true to the essence of each appliance's functionality. It's the perfect combination of design, comfort and usability that allows for perfect integration into our homes, with luxury and designer element," said Ms. Andrea Savage, interior designer and co-founder of Design Intervention. 

SPECIALLY CRAFTED CANAPES AND DRINKS INSPIRED BY THE LG SIGNATURE SERIES

The event continues as we went back to the showcase area to test out the products as well as to stimulate our taste buds with the specially crafted canapes and drinks.

These exquisite LG SIGNATURE inspired canapes were designed by renowned Chef Emmanuel Stroobant of French fine dining restaurant, Saint Pierre which was awarded one-star for the recent 2 consecutive years at the Michelin Guide Singapore. He also concocted an exclusive LG SIGNATURE cocktail for the guests to enjoy through the evening.

 To bring home the experience, each guest got to bring back a personalized cocktail kit with a LG SIGNATURE Cocktail recipe so that we can recreate the bespoke drink.

LAUNCH OF NEW LG SIGNATURE PREMIUM SERVICE

Official Photo Credit to LG Singapore

LG SIGNATURE has launched an exclusive premium care for all customers who purchase the LG SIGNATURE products from today onwards. Under this premium service, customers get to enjoy the following benefits:-

1) Complimentary delivery and standard installation of LG SIGNATURE products
2) Home demonstration on how to use LG SIGNATURE products
3) Annual on-site product inspection for 3 years, where an LG personnel will check and ensure these innovations still perform at their optimal levels
4) Priority LG SIGNATURE hotline at 6512 0575, where a team of professionals will attend to the customer's service request within one working day.

With these benefits, one do not have to worry about who to look for when it comes to servicing their LG SIGNATURE products.

BONUS REWARDS WHEN YOU PURCHASE THE LG SIGNATURE FROM 14 AUGUST TO 13 NOVEMBER 2018

In addition to the new premium service, bonus rewards are in store for LG SIGNATURE customers. Simply purchase LG SIGNATURE products from 14 August to 13 November 2018 to qualify and receive rewards such as a luxury hotel suite stay, or dine at Michelin-starred restaurants. Just need to register online at https://www.lgsignaturereg.com to enjoy the rewards.

For more information on LG SIGNATURE, please visit their website at

https://www.lg.com/sg/lg-signature


XOXO