[Event] Triumph celebrates 20 years of Maximizer Magic

The celebration of Triumph's 20 years of Maximizer Magic was held at MoCa @ Loewen and it was a tremendous success. 

TRIUMPH ~ The World's leading lingerie brand marks yet another milestone after 129 years of its founding

The Maximizer, was introduced exclusively to Asia in 1995 and was Triumph's first bra with removable bra padding. Maximizer is undoubtedly the most famous of Triumph's product and is what turn the Triumph brand into a household name. Women are able to re-discover their confidence when they wear a push-up bra to boost the cleavage by simply inserting bra paddings. This idea was greatly welcomed by the Asians and variations of the Maximizer (eg. popular Sexy Cushion) bra soon followed and as a result, Maximizer became the world's number one favourite push-up bra with 14,000 pieces sold in under two weeks in Singapore during its launched in 1995. 

MAXIMIZER TODAY ~ Magic Wire (Award-Winning design), Aqua and Sexy Cushion

Triumph celebrate the 20 years of iconic Maximizer with the launch of its new and innovative product - the Magic Wire bra. Magic Wire, together with the two other signature ranges Aqua and Sexy Cushion sold 220,000 pieces within two months of their debuts in Asia.  

MAGIC WIRE ~ Amazing Support of a wire with the feel of none!

This revolutionary Maximizer is designed with a soft flexible shield to provide support instead of a traditional metal wire. Now we can have the support and comfort at the same time without compromising. Within months of its introduction, the Magic Wire has been awarded the Red Dot: Best of the Best award. The Red Dot Award is one of the most prestigious and competitive design awards, garnering close to 5,000 entries from 56 countries.

Experience the magical night of Triumph with my friends

The Triumph C'est Magique Lingerie Runway Show was put up to showcase the Red Dot Award-winning bra together with the two signature ranges Aqua and Sexy Cushion. Was glad to be among the 400 invited guests, comprising of media and trade partners from Singapore and Malaysia, as well as celebrities like Kelly Poon, Vivian Lai, Candyce Toh and Keith Png to witness this stunning lingerie fashion show.

Jade Seah being the host of the event.

Asian Supermodels Amber Chia and Sheila Sim during the finale. 

Floral Fairies 

Egypt Beauties 

Aqua Blue 

"We are very proud of our heritage," says Doy Teo, Managing Director of Triumph Singapore and Malaysia. "Triumph constantly innovates and develops products that are designed and catered to the modern women who values quality and style. We are always improving on the fit, comfort and style because we, the maker of lingerie, understand women and what women want."

Red, Black, White, Pink, Navy Blue

The Runway show had indeed got all the guests present captivated and immersed in the enchanting ambience. The lingerie pieces that were presented that night were made available in real time at http://triumphfashionshow.com. Also, do check out the flimed lingerie show which will be telecast on TV at Channel U on 30 May, 10.30pm - 11.00pm or Channel 5 on 31 May, 10.30pm - 11.00pm.  

Good job everyone for putting up such a wonderful show! 

Thank you!