Let's Look at COFFEE in a Totally New Way With NESCAFÉ DOLCE GUSTO‏

Attended an exclusive preview of the latest addition to the NESCAFE® Dolce Gusto® range at the ArtScience Museum and experience first hand on their newest campaign of getting the public to see coffee in a totally different way.  

Event Programme

Opening speech by Valerio Nannini, Managing Director of Nestle Singapore. He addressed on the Company's achievement, the latest NESCAFE® Dolce Gusto® system. Coffee is now not just black or white with this smart technology system and their communications and marketing campaign such as commercials and the branding at supermarkets. 

These are some of the marketing campaigns of how Coffee can be FUN, ART, Surprising and Astounding.

Coffee Can Be Art. This piece of artwork is made up of different coffee capsules. Rather interesting so I took a photo with it. 

In partnership with KRUPS® and good news for coffee-lovers, now there's a new and exciting way to enjoy deliciously coffee with the NESCAFÉ® DOLCE GUSTO™ Genio^TM and Circolo^TM Automatic flow stop systems. 

Small in size but powerful enough to make delicious beverages be it hot or cold! With the new Automatic Flow Stop feature, it makes preparation easier and more convenient. All-in-One, no need for a separate milk frother. Using milk capsules, any coffee enthusiasts can produce frothy foam on varieties like Green Tea Latte and Chai Tea Latte, all with the convenience of a single machine.

With this useful machine, everyone can make great coffee that of a cafe style in the comfort of our own home!

A wide variety of beverages selection to satisfy different cravings everyday. From Classic Cappuccino to rich Espresso or even Lattes and soothing tea varieties. Currently, NESCAFÉ® DOLCE GUSTO™ has over 25 varieties available worldwide. and consumers can look forward to 3 new highly popular varieties by the mid-year:

• Vanilla Latte Macchiato: Aromatic bold espresso with exceptional layers of froth and vanilla hinted milk that can be indulged anytime.
• Caramel Latte Macchiato: A perfect blend of caramel, deep espresso and creamy froth – it’s a delicious escape whenever you need it.
• Espresso Ristretto: A little shot of coffee heaven: shorter than an espresso, full bodied with a velvety crema layer.

This is how an individual capsule look like. All one have to do is pop this capsule into the coffee machine, press down the lever and viola, a cup of delicious coffee is made and ready to serve. 

Now available in all electrical chain stores, selected departmental stores, selected supermarkets and hypermarkets, and authorized dealers, the suggested retail prices are as follows:

- Genio^TM:                           $259

- Circolo^TM:                         $339

- Beverage Capsules:      $10.90 (for 16 capsules per box)

A big thanks for the invitation and a chance for me to see coffee in a different way. I'm so amused by this new technology that I think I'm gonna get my hand on one NESCAFÉ DOLCE GUSTO too. Not only that, we were also given complimentary access to visit the whole ArtScience Museum and currently exhibiting are Andy Warhol and Titanic : The Artifact Exhibition 100th Anniversary. Click here for Andy Warhol exhibition post and here for Titanic : The Artifact Exhibition 100th Anniversary post. Thanks! :)