LG Electronics (LG) Singapore is renowned for their home appliances and mobile phones and so it was a pleasant surprise when they bridged the gap between beauty and tech to launch LG's first ever premium home beauty brand, LG Pra.L.
Making its Southeast Asia debut in Singapore, the new lineup features four home beauty devices designed to heighten existing skincare routines for faster and more apparent results. Built with cutting-edge technology, woman can get all the aging-preventive care right from the comfort of the home.
The inspiration behind the LG Pra.L is the belief that 'true beauty comes from within'. Designed with LG's LED technological expertise, the LG Pra.L devices had already been recognized in the 2018 Korea Brand Hall of Fame presented by the Institute for Industrial Policy Studies and Brand Design Association of Korea.
All the four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.
All the four LG Pra.L devices come with the convenience of a silicone handle for better grip, voice assistance to give users verbal guidance to achieve optimal results, USB type-C plugs for easy charging and an extra-long battery life for maximum travel portability.
I was excited to be at the launch event whereby I had my first hands-on experience using and trying out the four LG Pra.L home beauty devices which I would be sharing in more details. Just like how our usual facial regime is, the Dual Cleanser, Galvanic Ion Booster, Total Life Up Care and Derma LED Mask is able to cleanse, nourish, lift and firm the skin respectively.
Dual Cleanser: Deep Cleansing for Soft, Glowing Skin (Retail Price S$449)
The Pra.L Dual Cleanser comes with two brush head with different motions for effective cleansing. Attach the silicone brush for gentle daily cleansing and the fine fiber brush for deep pore cleansing. The device will automatically detects which brush is attached and change the mode accordingly.
As the device is completely waterproof, users can conveniently use it in the shower or clean under running water. It also comes with a cradle that has an in-built UV light to sanitize the brush when not in use, enhancing product life and ease-of-use.
As the device is completely waterproof, users can conveniently use it in the shower or clean under running water. It also comes with a cradle that has an in-built UV light to sanitize the brush when not in use, enhancing product life and ease-of-use.
Galvanic Ion Booster: Enhancing Absorption of Skincare Ingredients (Retail Price S$529)
The Galvanic Ion Booster has two mode, the Cleansing Mode to draw out impurities such as residual makeup and the Boost Mode to boost absorption of skincare products. A gentle heat massage follows to relieve facial tension. The science behind this is that it uses Iontophoresis (a method that utilizes electrical current to allow the nutrients in skin products to penetrate deeper into the skin's surface), ultrasonic waves and thermal therapy to cleanse the skin and boost absorption of skincare products.
In terms of design, the Galvanic Ion Booster has a soft and triangular-head made from medical implant-grade material to provide a superior corrosion resistance and helps to smoothly glide over the contours of the face. It is also portable with an extra long battery life that can lasts up to two weeks on a single charge.
It is recommended for users to apply each mode for nine minutes a day for a period of two weeks to achieve vibrant skin.
Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light (Retail Price S$699)
There are also two modes for the Total Lift Up Care, the Tightening Mode which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, while the Lifting Mode uses microcurrents which stimulates skin tissue and muscles for a tightening and lifting effect.
A woman's collagen production starts to decline at about age 25 and decreases even further after 40. This device helps to achieve plump and youthful skin through its tightening and lifting functions. User will be able to see improvements in skin elasticity and achieve a slimmer face after using this twice a week for 8 weeks.
Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin (Retail Price S$1,349)
The Derma LED Mask uses 160 LEDs (80 red and 80 infrared) of long and short wave light to penetrate the skin at different depths. It rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. Users is able to see visible improvement in skin tone and skin density by simply using this for nine minutes a day over four weeks.
The Derma LED Mask is safe and effective to use and is the only Korean-made product of its kind to be given an "FDA cleared" rating by the U.S. Food and Drug Administration (FDA).
The user-friendly Derma LED Mask has a transparent visor that allows users to still be able to see through the mask whilst wearing it, so users can multi-task at home for efficiency while enjoying their treatment. It also protects the eyes with an eye-shield design made from safe silicone for comfort, minimizing the glare from the LED lights. An additional safety feature includes Sensing Detector, where the mask operates only when correctly positioned on the face.
We had a fun time testing out the mask and guessing who was behind the mask. For those who are curious, it was a totally painless process, it's like a mask attached to a spectacles.
There were a few vanity corners which also features skincare products from SU:M37.
We also took lots of photos at the Cloud Booth GIF X Photo Dual Mode Photo Booth and the effect was pretty cool.
There was a booth for us to create our own essential oil or get the pre-blended ones. There's even a LG Signature Blend created just for this event. We decided to just get the pre-blended oil instead of mixing on our own.
Total Lift Up Care: Deep Tissue Tightening and Lifting with Red LED Light (Retail Price S$699)
There are also two modes for the Total Lift Up Care, the Tightening Mode which uses high-frequency thermal therapy and red LED light to penetrate the deep layers of skin and trigger collagen production, while the Lifting Mode uses microcurrents which stimulates skin tissue and muscles for a tightening and lifting effect.
A woman's collagen production starts to decline at about age 25 and decreases even further after 40. This device helps to achieve plump and youthful skin through its tightening and lifting functions. User will be able to see improvements in skin elasticity and achieve a slimmer face after using this twice a week for 8 weeks.
Derma LED Mask: Only Nine Minutes a Day for Brighter, More Radiant Skin (Retail Price S$1,349)
The Derma LED Mask uses 160 LEDs (80 red and 80 infrared) of long and short wave light to penetrate the skin at different depths. It rejuvenates skin layers to encourage cell regeneration for firm, radiant skin. Users is able to see visible improvement in skin tone and skin density by simply using this for nine minutes a day over four weeks.
The Derma LED Mask is safe and effective to use and is the only Korean-made product of its kind to be given an "FDA cleared" rating by the U.S. Food and Drug Administration (FDA).
The user-friendly Derma LED Mask has a transparent visor that allows users to still be able to see through the mask whilst wearing it, so users can multi-task at home for efficiency while enjoying their treatment. It also protects the eyes with an eye-shield design made from safe silicone for comfort, minimizing the glare from the LED lights. An additional safety feature includes Sensing Detector, where the mask operates only when correctly positioned on the face.
We had a fun time testing out the mask and guessing who was behind the mask. For those who are curious, it was a totally painless process, it's like a mask attached to a spectacles.
There were a few vanity corners which also features skincare products from SU:M37.
We also took lots of photos at the Cloud Booth GIF X Photo Dual Mode Photo Booth and the effect was pretty cool.
There was a booth for us to create our own essential oil or get the pre-blended ones. There's even a LG Signature Blend created just for this event. We decided to just get the pre-blended oil instead of mixing on our own.
This whole LG Pra.L beauty set allow users to enjoy salon treatment anytime and anywhere. Check out the LG Pra.L exclusive pop-up store at Tangs Plaza until 9 September 2019.
For more information, do follow LG on their social media platforms
Like them on Facebook https://www.facebook.com/lgsingapore/
Follow them on Instagram http://www.instagram.com/lgsingapore/
Visit their website https://www.lg.com/sg/pra-l
Official Hashtag #lgsingapore #lgbeautycare #lgpralsg
XOXO
For more information, do follow LG on their social media platforms
Like them on Facebook https://www.facebook.com/lgsingapore/
Follow them on Instagram http://www.instagram.com/lgsingapore/
Visit their website https://www.lg.com/sg/pra-l
Official Hashtag #lgsingapore #lgbeautycare #lgpralsg
XOXO
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