anello®, the iconic and trendy brand from Japan has finally opened their first official store in Singapore at Jewel Changi Airport. Since 2015, anello® bags and accessories has been a pretty popular brand in Singapore and can be seen carried by customers from all walks of life and ages.
The anello® bags are characterized by a unique Kuchigane which is a design that has a wide opening with a hidden wire under the top zipper. This allows the person carrying the anello® bag to easily check or remove the items inside the bag. anello® bags are known to be minimalist chic and classic with dependable Japanese quality. There is definitely an anello® bag or accessory suitable for anyone of any lifestyle, be it for school or for work.
Now, anello® lovers can choose from a wide selection of designs and shop in the comfort and convenience of the 625 square foot store in Jewel Changi Airport. anello® at Jewel Changi will also launch limited editions and boutique editions not available online or anywhere else in Singapore from time to time.
During the official grand opening, I'm honoured to meet the man behind the brand, Mr Takeshi Yoshida, founder and president of Carrot company. He started the Carrot Company in Osaka, Japan in 2005 when he was just 20 years old! During the event, he mentioned that the brand had waited for more than two years before this physical store was finally opened in Singapore!
Next, we had the the product manager to introduce us the limited editions from Japan and the latest upcoming Autumn Winter boutique collections.
EXPAND SERIES
Exclusive only to boutiques, the EXPAND series is landing in Singapore this August 2019 and is available only at anello® Jewel Changi. Each of the backpacks in this series and add-on accessories are made with long-lasting level 4 water repellent nylon fabric and water stopping zipper for further protection from fluids.
The backpack comes with a side handle for easy handling and a belt on the back for fixing the backpack easily onto a suitcase on the outside. Inside the backpack, there are multiple pockets for organizing belongings and a carabiner snap ring.
Add-on accessories include the add-on Multi Pouch, which can be attached to the backpack shoulder strap for carrying small items, and the firmly padded 15" Tablet and Laptop Sleeve which fits snugly into the backpack, with the same squared silhouette for a stylist seamless look.
OSAKA FLAGSHIP STORE LIMITED EDITIONS
The opening of the first brick and mortar boutique in Singapore is a significant milestone for anello®. In recognition of this, two of the exclusive collections, the Osaka Limited Edition and the anello® WPC collection which are exclusively available in the Osaka flagship store in Japan will be made available in anello® Jewel Changi.
The Osaka Limited Edition which comprises water repellent backpacks and shoulder bags in cool urban colours such as black, navy, beige and lavender will be available in anello® Jewel Changi.
The anello® WPC collection will be launching in anello® Jewel Changi in Q4 this year. This is a collaboration between anello® and WPC, the well known umbrella brand in Japan to create the perfect backpack for rainy days. On the outside of the backpacks, highly water repellent polyester in vivid and light colours of lime green, coral pink or baby blue are used. As for the inner lining, colourful signature prints in the same tone as the main fabric is being used. A perfect complement to business attires, the larger size backpack in understated black or navy blue are available in this collection as well. This is one of my favourite collection as I love the bright and cheery colours.
SPRING-SUMMER 2019 COLLECTION
The latest Spring-Summer 2019 collection is characterized by a chic look made with tiny piercings on the smooth, matte eco leather. The "Punching hinge clasp" collection is an overseas limited edition, and comes in a spectrum of feminine colours and 2 sizes, regular and small.
AUTUMN-WINTER 2019 COLLECTION
The seasonal theme of the Autumn-Winter 2019 collection is an "Exotic Journey". Travelling has become a new global trend as well as a personal lifestyle choice, with more people venturing to exotic places. anello® will be launching bags and accessories that can complement frequent travel and daily living. These will be available in anello® Jewel Changi in Q4 2019 with more details to be announced soon.
We also got to witness the Japanese style Lion dance and the smashing of the sake for the official grand opening. A big congratulation to anello® again for their first official store in Singapore!
A video of the Japanese style lion dance.
For more information, do check out anello® Singapore Instagram page @anello_officialstore_singapore
anello® at JEWEL Changi Airport
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OPEN 10am - 10pm
XOXO
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