[Media Launch] Alienware Unleashes Highly Anticipated Gaming Systems

Display of AW 15 and 17

Alienware, a leader in high-performance gaming systems, unveiled its latest Alienware 15 and Alienware 17 laptops at the launch event today. For the first time in Singapore, the Alienware Alpha Console was also launched and these new devices round up the Alienware portfolio, following the recent launch of Alienware 13. The innovative Alienware Graphics Amplifier and legendary Area-51 desktop address the needs of enthusiast gamers that demand the most powerful gaming systems.

Chue Chee Wei, managing director of Consumer & Commercial Business for Singapore, Malaysia, Indonesia and Philippines, Dell

"Alienware prides itself in delivering cutting edge devices which revolutionize gaming through listening and understanding gamers' needs," said Chue Chee Wei, managing director, Consumer & Commercial Business for Singapore, Malaysia, Indonesia and Philippines at Dell. "The devices which we are introducing today bring together futuristic from factors, and functional and innovative features which are synonymous with the Alienware brand."

Alienware 17

Futuristic designs for the new age of gaming

Alienware is committed to bring superb gaming experience and thus the new Alienware laptops are designed to be thinner without compromising on performance. The new Alienware 15 and 17 are both 20 percent thinner than Alienware 13 making them by far Alienware's thinnest laptop ever. The laptops are built with elements such as copper, aluminum and aerospace-inspired carbon fiber-filled materials for a rigid and performance-focused mechanical design. The premium full-size keyboard with reinforced metals for uniform typing feedback is to ensure quick responsiveness for gamers in action.

Engineered for advanced gaming, and redefining the immersive gaming experience

Alienware pushes the boundaries to deliver the best for the gamers. Packed with the latest gaming technologies, gamers are now able to enjoy even the smallest of details and appreciate the most graphically stunning games. Despite its small frame, the Alienware 13 does not compromise on visual clarity, offering an optional display powering a 2,560 x 1,440 QHD resolution.

Alienware also presents its first Ultra HD 4K screen on a notebook with the Alienware 15, which also comes in FHD option. The optional Ultra HD panel boasts an impressive 3,840x2,160 resolution -- 4x the base LCD option -– bringing users the ultimate visual revolution on their laptops. Gamers who demand a large screen will favour the Alienware 17 which prioritizes screen size and picture quality, providing gamers with wide, vivid viewing experience on a notebook. All three laptops also provide optional touchscreen technology for maximum usability.

The new Alienware 15 and 17 are also packed with Intel Core i7 quad-core processors and NVIDIA GTX 980m graphics to deliver maximum graphics performance for even the most intensive games. The Alienware 17 offers a higher base graphics option and higher maximum CPU option than any other Alienware notebooks, promising supreme speed and performance as gamers immerse themselves in the action.

The Alienware 13, 15 and 17 help gamers outpace their rivals with the latest performing networking technologies such as the Killer gigabit Ethernet and the Killer Wireless 802.11ac WiFi. Powered by Klipsch and Creative Soundblaster X-FI technologies, users will enjoy the best sound quality they need when playing their favourite videogames.

Alienware Graphics Amplifier

Amplifying the legendary gaming performance

To any hard-core gamers, graphic will be the number one factor they consider. This optional Alienware Graphics Amplifier when paired, features a desktop GPU of your choice. This boosts the already potent gaming performance of laptops and provides desktop graphics quality gaming to a laptop. Another feature is the four powered USB 3.0 ports to allow gamers to have instant access to their favourite peripherals and output directly to their gaming displays.

Area-51

Desktop gaming at a whole new level

The legendary Area-51 features an iconic new Triad functional design that exceeds gamers' requirements for easy access to front and rear ports, providing DIY enthusiasts with an open and comfortable chassis design for future upgrades. It also optimizes airflow for exceptional heat dissipation that ensures maximum performance. Loaded with Intel's latest six or eight core Haswell-E Core i7 K-series processors, graphics options from both AMD or NVIDIA, and up to 32GB of Quad Channel DDR4 memory, the Area-51 can support up to three full-length double-wise graphics cards to enable 11,520 x 2,160 resolution across triple Ultra HD 4K monitor providing users with superb speed and visuals for extreme gaming action.

Alienware Alpha

More than just a console

The Alienware Alpha brings the best of both worlds together by combining the freedom of PC gaming with the ease of a console. This exclusive Alienware user interface allows gamers to navifate all of Alpha's core functions with the included Xbox 360 controller. The cool part here is that user can choose to launch Steam Big Picture, adjust core system ad AlienFX settings and access their media WITHOUT the use of keyboard and mouse. Featuring the 4th Gen Intel Core i7 Processors, graphics powered by a custom-built NVIDIA GeForce GTX GPU 2GB GDDR5, gamers can enjoy gaming on a big screen in 1080p Full HD beauty.

Recommended retail price and availability:

The Alienware 15 is available now, at a starting price of SGD2,499
The Alienware 17 is available now, at a starting price of SGD2,699
The Alienware 13 is available now, at a starting price of SGD 1,999.
The Alienware Graphics Amplifier is available now, at a starting price of SGD 418.99.
The Alienware Area-51 desktop is available now, at a starting price of SGD3,999.
The Alienware Alpha console will be available from early March 2015 at a starting price of SGD1,699.