For all the ice-cream lovers out there,
we can now
and enjoy the taste of royalty with JWEL, The Ice Cream Empire, created by F&N Creameries Singapore.
JWEL introduces five different fascinating nobles, each representing a distinctively delicious, ice-cream flavour of Black Forest, Caramel, Vanilla, Double Chocolate and Tiramisu.
If you have realised, each of the vividly patterned ice-cream wrapper bears a golden crown, the title of its creator and unique motifs that is attractive to the eyes. Each of the nobles also have an interesting story to tell too.
The colourful stories of the JWEL Royals are printed on the back of the ice-cream wrappers. So before you throw that wrapper away, you might want to read about it.
Here's a glimpse of the story by The Duke of Vanilla. I'll leave the stories of The Countess of Tiramisu, The Duchess of Double Chocolate, The Earl of Caramel and The Baron of The Black Forest a mystery. If you want to know you can buy them all and find out.
A SERIES OF ACTIVITIES AND CONTESTS AWAITS FOR THE ARRIVAL OF
JWEL!
ACTIVITY 1 - JWEL ROYAL BOOTH
Look out for this JWEL Royal Booth at hyper/supermarkets and selected 7-Eleven stores for a chance to sample the JWEL Vanilla flavoured ice-cream.
ACTIVITY 2 - JWEL ROYAL RIDE
Ride in luxury, courtesy of the JWEL royalties, on a free shuttle service along Orchard Road on Saturdays and Sundays for 4 weekends starting from 12 April 2014, 2pm to 6pm. This special rides are decked with golden fabric and designed to look like a grand hall, complete with Class 95 DJs and JWEL Jesters on deck to entertain the crowd.
Dressed up in my most royal style dress that I recently bought, I went for the JWEL Royal Ride today. Received a complimentary JWEL Caramel flavoured ice-cream while waiting for the next Royal Bus.
The JWEL Royal Ride pick-up location is at the bus stop just outside Plaza Singapura, Dhoby Ghaut MRT Station.
While waiting, but first, let me take a SELFIE. Deng~Deng~Deng~ The thick, almond-flecked chocolate sort of reminds me of another brand of ice-cream starting with "M". If I were to choose based on packaging, I would choose JWEL. Love the royalty feel.
The bus is here! Before boarding, I'm already entertained by the JWEL Royal.
The interior of the Jwel Royal Ride is transformed to suit the royalty theme. I'm super excited here.
The two Class 95 DJs onboard with us is Glenn Ong and Jean Danker! They played a few simple games with us.
It's not easy to do this stunt on a moving bus.
Jean Danker!
Enjoyed myself on this 30 minutes bus ride that went around Orchard Road.
The JWEL Royal Ride is opened to the public, just stand around there at these timing stated and there will be staff guiding you. For those who have RSVP, they will receive goodie bag that includes the JWEL Tee. For those who didn't RSVP like me, you will still get a bag of the JWEL ice-cream kept in dry ice to last for a few hours.
CONTEST 1 - WIN A TRIP TO STAY IN A CASTLE!
OMG! This prize is really a once-in-a-lifetime experience. Betwen July and August 2014, F&N Creameries Singapore will hold a lucky draw contest to reward the top winner the prize of staying in a real life, medieval castle. More details of the contests will be announced shortly.
Lastly, the JWEL royal range is available at a suggested retail price of S$2.95 per stick in selected 7-Eleven stores. These enjoyable treats are also available in four-stick multipacks in all hyper/supermarkets for a suggested retail price of S$9.80.
For more information, please visit
Thanks for reading! Ending my post with a happy photo of me and Glenn Ong. This is the second time I took photo with him.
No comments:
Post a Comment