Thursday, April 19, 2018

[EVENT] LG 2018 Home Entertainment & IT Media Launch

LG Electronics (LG) announced the launch of a new line-up of home entertainment and IT products at their launch event held at Hibiscus Ballroom, Marina Bay Sands. It has been 2 years since I attend a LG product launch event and I'm feeling very excited to see what they have installed for the consumers this year.


2018 LINEUP OF LG OLED AND SUPER UHD TVS


LG continues to scale new heights with their TV innovations by introducing LG's exclusive ThinQ® artificial intelligence (AI) which can process and respond to requests based on voice commands and the newest α (Alpha) 9 processor that achieves a heightened visual experience. The premium lineup of LG TV are also equipped with Dolby Atmos® for a more superior cinematic surround sound effect.

Enjoy Picture of the Highest Quality Possible with LG OLED TVs



LG's OLED TVs have been highly recognized for their superior performance and has been one of the world's best-selling products since 2013. Poised to retain this top position, the new 2018 LG OLED TVs are now equipped with the α (Alpha) 9 processor, which is like the intelligent brain of the TV that remarkably enhances the viewing experience with the four-step process of noise reduction, which improves the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations. Motion blur is visibly reduced as α (Alpha) 9 is designed to support high frame rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-paced sports and action movies. The advanced mapping capabilities also make the display shows more vibrant and natural colours that look closer to the original content.

LG SUPER UHD TVs with Nano Cell™ Display for Improved Colour Accurary


The LG's SUPER UHD TVs have Nano Cell Display technology as well as Full-Array Local Dimming (FALD) backlighting. This allows for a richer, more accurate colours and deepest blacks from every viewing angle. The FALD backlighting technology basically allows the TV to have more control over darkness, so that it can produce pictures that have higher contrast, and appear more vibrant. Most LCD TVs are lit only from the sides, but full-array dimming means that there is a full panel of individual LEDs behind the LCD panel. This gives more precise control over which parts to dim for enhanced contrast, and a more intense picture.

Shaping a New Entertainment Lifestyle Through Intelligence



LG's Smart TV platform offers a launcher bar for easy access to apps such as Netflix, YouTube, Toggle, and features such as mobile connection overlay and screen share. The 2018 LG TV platform now features ThinQ AI (Artificial Intelligence) that delivers intelligent voice-activated control.





As seen in the two videos above, LG TV viewers can speak directly into the remote control to give voice commands and execute actions such as turning the channel or volume up and down, or change the picture mode without manually navigating the interface. In the second half of 2018, LG will roll out a software update to expand the functionality of ThinQ AI that supports more advanced content search and enhanced interactivity.

2018 LINEUP OF LG SOUND BARS OFFERING DIFFERENT AUDIO NEEDS


LG takes their sound bars to new heights by partnering with Meridian Audio to delivers the most authentic sound possible with their advanced high-performance audio technology. LG's new SK10Y sound bar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos®

2018 EXPANDED RANGE OF LG MONITORS FOR ENHANCE GAMEPLAY AND INCREASE PRODUCTIVITY


LG presents its monitor showcase with an expansion in the lineup. The LG gaming monitors feature benefits such as high refresh rates, sphere lighting and screen real estate for added gaming advantages.

Monitors that offer the advantage of smooth and precise Gameplay


Gamers know what they want, and they want the very best when it comes to their gaming monitors. First of all, the gameplay must be very smooth, with minimal screen lags. The LG's gaming monitors come with G Sync and Free Sync technology for smooth gameplay, without frustrating stuttering or screen tearing. For gamers to respond with speed and accuracy, the LG gaming monitors have a fast refresh rate of up to 240Hz. Together with 1ms motion blur reduction that produce clearer visuals, gamers are well-equipped with the gaming advantages to win. 

Relish Big Screens and Vivid Colours with UltraWide™ Monitors


Gamers who want to see more content on their screens can look towards LG's range of UltraWide™ gaming monitors for the perfect choice. Offering a stunning picture quality on a 2560 by 1440 pixel wide screen, it is an ideal workstation for app developers, photographers, and video editors who can edit, code and review their work all at once on this wide screen space.

Speedy File Transfer with Mac-compatible Monitors



Offering utmost convenience, a Thunderbolt port renders the monitors Mac-compatible, and provides multiple functions - like charge, display, and transfer data. The ability to transmit a 5K video and data while simultaneously charging a new MacBook Pro (up to 85W) over a single cable is amazing.

2018 NEW LG GRAM OFFERS ULTRA PORTABILITY WITH EVEN MORE POWERFUL PERFORANCE



LG unveiled its latest series of the LG gram laptops which continue to push the boundaries of portable computing with improved mobility and durability, as well as upgraded processors and more versatile functionality. The series is ideal for business professionals who are always on the go; Photographers and designers who need speedy and reliable performance in a mobile workstation.

A Powerhouse in an Ultra-thin Body



The new LG gram is the World's lightest 15 inch laptop, and has a highly efficient battery, which lasts up to almost a full day on a single charge. The new LG gram also feature improved build quality, achieved by the Nano Carbon Magnesium full metal alloy body, often used in the aerospace industry where high strength and light weight are required. Passing seven stringent U.S. military MIL-STD 810G durability tests for resistance to impact, pressure and temperature, the gram offers a greater peace of mind for everyday usage.



As demonstrated in the video aboved, even under great pressure exertion, the gram's body is still capable of protecting precious data, work and memories saved on the laptop.

Even celebrity Fann Wong is endorsing the LG Gram and it's so light that she is holding it with just one hand! 
Equipped with the latest 8th Intel® Core™ i7 and i5 processors and SSD storage, the newest LG gram laptops are ideal for content creators who work with larger documents. Users can boost work efficiency as booting time now comes in under 10 seconds. The gram series also offers a second SSD drive slot for even more internal storage, this means users no longer having to carry the extra bulk of an external hard drive while working on the go.



Check out the video above of Mediacorp Celebrity Fann Wong and LG Gram.


LG continues to impress me with the latest technology especially the integration of AI into their TV. With the voice recognition function, setting up tasks is made simpler than running through manuals and menus. Thank you LG Electronics Singapore PR Team for the warm invites and photo opportunities with celebrity Diana Ser and Fann Wong.

** Official photos without watermark credit to LG Singapore **


XOXO


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