Wednesday, February 11, 2015

[Media Launch + Event Listing] Launch of the LG G Flex2 + SupersizeMe Largest Selfie Projection


LG Electronics (LG) today unveiled the new LG G Flex2, a stunning smartphone that will attracts your attention with its curves. The media launch event was held at KU DE TA restaurant and I was glad to be one of the first few to witness this official launch in Singapore. 


CURVES ARE SEXY

A beautiful blend in terms of form and functions, the LG G Flex2 has a more refined design, faster performances and greater convenience as compared to its predecessor.  

HOT STYLE

The LG G Flex2 boost a sleeker and more stylish look with its curves that ranges from a radius of 400mm to 700mm across the front, back, sides and top-to-bottom edges. This curved design also means that the microphone is brought closer to the mouth, thus enabling better sound pickup as compared to the conventional flat smartphones. The 5.5-inch screen with the display resolution increased to 1080p Full HD enhances comfort for the eyes and grip. Turning the phone over reveals handcrafted details such as the Spin Hairline Pattern on the G Flex2's curved rear, which showcases the subtle yet brilliant polish of the surface from every angle. 

HOT PERFORMANCE


The G Flex2 is the first smartphone officially announced to come equipped with the Snapdragon 810 processor, featuring octa-core 64-bit capable CPUs optimized for Android 5.0 and the advanced Qualcomm® Adreno™ 430 GPU for stunning graphics performance.


Protected by DuraGuard glass, G Flex2's cover is approximately 20 percent more durable, thanks to a special chemical treatment technology developed by LG. What is more amazing is the unique "Self Healing" back cover feature that keeps the phone looking new from light scratches derives from everyday use. Healing time has been reduced from about 3 minutes to within just 10 seconds at room temperature.



Another innovative technology is the amazingly fast Laser Auto Focus camera, first introduced in the popular LG G3. This technology enables the G Flex2 to capture the best moment, even in low light by measuring the distance between the subject and the camera using a laser beam.

HOT SOLUTIONS




The G Flex2 also comes fully loaded with the best of LG's unique software features.

Some of its hottest features include:

• Gesture Shot makes it possible to capture the perfect selfie with a simple hand gesture recognizable from up to 1.5 meters away.
• Gesture View makes it easy to check the last shot immediately after taking a photo or selfie.
• Glance View displays key information such as time, recent messages or missed calls with a downward swipe of the curved screen even while the display is off.
• Fast Charge allows the embedded 3,000mAh battery in the G Flex2 — the only curved mobile battery in the world to be charged up to 50 percent in under 40 minutes.

We tried out the Gesture Shot features which requires the phone to detect our open palm and when closed into a fist will snap the photo. This is good for taking selfie or wefie as we need not stretch out our hands to press the buttons.



The LG G Flex2 will be available for pre-order in Singapore from 27 February 2015 at SGD998 in M1, Singtel and StarHub. The device comes in two colors: Platinum Silver and Flamenco Red, and will be on sale in Singapore on 14 March 2015. 




Being my first time to Ku De Ta, I also took the opportunity to take more photos.




Thank you for the invitation. Now, I'm going to announce the next big event that will be opened to the public.


SupersizeMe @ Suntec's The Big Picture Featuring The Largest Selfie Projection in Singapore, Powered by LG




Event Date: 28 February and 1 March 2015 (Saturday and Sunday)
Event Time: 2pm to 5pm
Venue: Suntec City's The Big Picture (Suntec Convention Hall Lobby)

Taking selfie experience to the next level!



LG will power Singapore's largest photo booth projection on the last weekend of February at Suntec City. Everyone is invited to LG's photo booths to take a selfie or wefie with LG G Flex2's props featuring cheeky messages relating to "Hot Curves". The photos will be uploaded to Instagram with #LGHotCurves, and instantly beamed onto Suntec's The Big Picture - recognized as the World's Largest High Definition Video Wall by Guinness World Records - for everyone to see themselves Supersized in an unforgettable way. They can then take a selfie/wefie with their Supersized photo as the backdrop to form a memorable 'photo-in-photo' moment.

Participants can submit their photos taken with the ‘SupersizeMe’ selfie backdrop via the timeline contest at www.facebook.com/LGMobileSingapore. The top six photos with the most Facebook “likes” will stand a chance to win a Dream Drive Lamborghini Joyride each. The Facebook contest will be held from 28 February to 9 March 2015.


Prizes, Event Goodies and Win LG G Flex2 before market availability!

Participants will each receive a scratch card and stand a chance to win attractive prizes. The prizes can be instantly redeemed at Suntec City’s Meeting Room 336 (Level 3) from 2pm to 5:30pm. The scratch cards are limited to first 500 participants per event day.

Prizes over two-day event are :
• 5 units of G Flex2 —winners can have the chance to own this revolutionary phone before market availability.
• 400 pairs of Cathay Standard Movie Passes
• 18 passes for 15-minute Dream Drive Lamborghini Joyride

Participants will receive beauty products from The FaceShop, Belif and VDL. The event goodies include products such as facial masks, cream, primer, foundation and moisturizer.

Starbucks iced coffee will also be served at the event. The participants will receive voucher to get a free size upgrade of their favorite drink at Starbucks stores in Suntec City; 500 vouchers will given out per day.

Check out this video for more information about the event:


LG G Flex2 Gives Back – A Charity Special with Singapore Red Cross

To kick start LG's celebration of SIngapore's Jubilee Year, LG will be giving a portion of the LG G Flex2 sales proceeds to Singapore Red Cross in support of its ongoing humanitarian efforts. S$5 will be donated for each LG G Flex2 (Flamenco Red) sold starting from the pre-order on 27 February 2015 till 27 March 2015.

“We are happy that LG has chosen to partner the Singapore Red Cross in our lifesaving mission. The proceeds from the LG G Flex2 sales will go a long way towards helping the beneficiaries of our local humanitarian services. We thank LG and its mobile users for extending the gift of hope,” said Mr. Benjamin William, Secretary General of Singapore Red Cross.

“LG is honored to be donating part of its G Flex2 sales proceeds to the meaningful causes and programs of Singapore Red Cross. In the same vein of our brand philosophy that Life’s Good, we believe our contributions can lend a hand in bringing better life for the local beneficiaries. We sincerely hope consumers will support this effort together with LG,” shared Mr. Scott Jung, Managing Director for LG Electronics Singapore.

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