Friday, January 18, 2013

Launch of Samsung Mobile PIN featuring SKarf and Olivia Ong

Asia's first Samsung Mobile PIN is launching right here in Singapore today by Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies. 


The Samsung Mobile PIN is a premium consumer experience space located in the heart of Orchard Road, at Ngee Ann City Civic Plaza. It provides a new state-of-the art consumer experience and will open from 18 January to 12 March 2013.  



It was first launched at the London Olympics in 2012, now come 2013 and Singapore marks the debut of the Samsung Mobile PIN in the whole of Asia, demonstrating Samsung's commitment to bring value-added experience to customers here. 


PIN is designed with the theme of "Your World Without Walls", and this unique exhibit will encourage consumers to fully interact and experience the latest intuitive technology across Samsung's latest suite of mobile devices, including the GALAXY Note II LTE, GALAXY Note 10.0 LTE, GALAXY S III LTE and GALAXY Camera



Thanks Shu Qing for extending her invites to me on their opening night. It was a night of special performance and appearance of SKarf and Olivia Ong, was so close to the celebrities and even managed to take a photo with them for memory. I had fun trying out the Samsung devices too. 



We were trying out the Samsung GALAXY Camera. This is the only truly connected camera in the world! No longer need to bring out cables or laptop before photos can be uploaded to your favourite social media. This camera can instantly connect, upload, share and post to the social media website. Wow. It's like something every social media addicts must have huh? 



Special appearance at the Samsung Mobile PIN is K-Pop girl group SKarf. SKarf is Samsung's latest celebrity ambassadors for the Samsung GALAXY Camera. Two of the members are actually Singaporean trained and groomed in South Korea. 




Next we have Olivia Ong, another of Samsung Singapore's celebrity creative ambassador and well-loved singer-songwriter. 





Samsung Mobile PIN opening. The PIN is not the PIN number we key as password but rather it symbolized the way mobile technology was used these days. Like the PINs on map, do you know we are constantly being "tracked" down by our phone? Photos we took are conveniently geo-tag and when we checked in, our locations are shown too. We are already moving into the world without barriers or walls. 



An awesome performance put up by the Urban Drum Crew. Love the catchy beats and colourful light and water effects. 


"We are proud to present consumers in Singapore with a new interactive Samsung experience. The Samsung Mobile PIN will challenge consumers to discover and re-think how we can use technology to enable us to live in a world without barriers or walls," -- Stanley Goh, Vice President, Sales, Samsung Asia Pte Ltd. 


The opening ceremony begins. 


The VIPs with the celebrity ambassadors on stage holding to the mobile devices. 


Olivia Ong sharing with us about her new and exciting collaborations with Samsung. It's called the "Wonderland" project - a creative song writing odyssey that she embarked on with Samsung and her fans with inspirations that are uniquely Singapore. 

"Throughout this creative journey, I've had the luxury of using my GALAXY Note II LTE to help me instantaneously capture inspirations and moments that go into the composition of my song for the Wonderland project. It's an exciting time for me to work with my fans and I can't wait to share our joint creation" -- Olivia Ong. 




Yay! Olivia performed a song and I managed to take a solo photo with her. She's rather trendy right? Spot her tatto-ed leggings and also her new blue black hair. Fans of Olivia can experience her journey in Wonderland, with six behind-the-scenes videos documenting the whole process from song composition to Olivia's actual concert day. The videos will be available on http://galaxywonderland.sg.


Photos taken by SKarf will be available on the Samsung Mobile Singapore Facebook page 
http://www.Iwasthere.sg 


Yes! A group photo with SKraf. Now we can leave without disappointment. Haha.


Remember to visit Samsung Mobile PIN and meet Samsung brand ambassadors who will be there to provide an exclusive Samsung experience. Earn coupons, PIN badges and vouchers when you participate in  a series of lessons and activities which can be accumulated to exchange for exclusive Samsung Mobile PIN premiums, and stand a chance to win one of 10 Samsung GALAXY Note II LTE. For more information, please visit Samsung Mobile Singapore Facebook page:

www.facebook.com/SamsungMobileSingapore

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