Sunday, April 29, 2018

[EVENT] Launch + Review of the revolutionary breakthrough in progressive lens from Varilux® by Essilor

Essilor Singapore has launched its latest innovation product to improve the visual experience of those with presbyopia by going one step further in understanding the evolving needs of the wearers and putting them at the heart of its innovation process.


Presbyopia or 老花眼 is caused by the natural ageing process of the eye and most people will begin to experience the loss of near focusing ability when they are close to 40 years old. This greatly affects the quality of life in their everyday activities when they start having trouble seeing the small prints clearly, including reading the text messages on their phone.

In this age of time, our society has evolved and that includes our vision habits. There is a constant need to shift near-vision view between the smartphone, laptop, tablet, hard copy print materials and sometimes even with the television screen in this digital-focused life we lead. Most of us are highly active, multi-taskers in this fast-paced society and would not want to be limited by the quality of our vision. Thus, presbyopia is a rather significant problem in life. Statistics from 2015 estimate that more than 1.1 billion people are affected by presbyopia globally.

With this in mind, Essilor Singapore launched Varilux® X Series™, a new premium progressive lens designed to reinvent near vision and deliver extended near vision within arm's reach.

During the Company's launch event on 11 April 2018 held at The Glasshouse @ Andaz Singapore, we were shown a technical presentation of this new innovation as well as the industry discussion lead by well-known optometrists Philip D Isaac and David Chong. Also present for the discussion is Denis Chng the General Manager of Essilor Singapore.


Being the world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesights. The Varilux® X Series™ lens is the result of a revolutionary breakthrough innovation developed using Xtend™ technology which helps to extend the area of sharp vision within arm's reach so that wearer no longer have to move their heads to find "just the right spot." According to the Company, this latest technology provides a 75% match with the wearers' visual needs and a significant improvement of 59% on average compared to other premium progressive lens.


Mediacorp Celebrity Chen Hanwei, the brand ambassador for the Varilux® X Series™ lens was also present at the event to share his experience and testimony of being a Varilux® X Series™ wearer. He is definitely still looking modern and stylish with the glasses on.


The priceless wefie with Chen Hanwei. Just when we thought that we wouldn't get the change to take photos with him as he was busy with the interviews. So we went to take with his standee instead but happened to see him walking out the glasshouse! So we quickly grab this golden opportunity to ask him for a photo and he also readily agreed and even pose with us for a wefie! Such a starstruck moment for us! Thanks CF for the photo!


For us who have attended this event, we were given the opportunity for a complimentary prescription of the Varilux® X Series™ lens. As I do not suffer from presbyopia yet, I asked my Mother-in-law whether she would want to get a pair of new glasses. Since she lost her glasses during her Hong Kong trip, she agree without hesitation. As the frame was not included, I got the frame as her birthday present.


We scheduled on a Sunday to go down to the W Optics at Suntec City to get her eyes checked. After the usual examinations, she also went through a Near Vision Behaviour (NVB) personalization which aims to ensure the lenses are designed and tailored as closely as possible to her specific posture and behavior during near vision work. She is being shown a grid of dots with a blue moving dots and as her vision moves with the moving dots, her eyes, head movements and even the way she holds the tablet during this task are being recorded and measured.


Understanding that it takes time to adapt to a new set of prescriptive eye-wear, customers also get to enjoy a 60-day warranty to allow them to adapt to their customised Essilor prescriptive lens. So far, my Mother-in-law adapted to her new glasses easily and she even wore it out to have a dim sum branch with us. She did not adjust her glasses throughout the meal which is why I am very happy with the gift I gave her.


In summary, here's 5 reasons to wear Varilux® and take advantage of the leading innovations to have clear vision and look good.

1. Clear vision at any distance

Whether it's near or far, the Varilux range gives you clear vision whatever the distance.

2. Total comfort in any task

Whether at work with a computer, using a smartphone or tablet screen, or simply reading the newspaper, the Varilux range provides total comfort.

3. High resolution vision in any light

Varilux Physio lets you enjoy greater contrast and sharpness. The increase in quality is comparable to a full HD TV over a standard television.

4. Dynamic vision steady in motion

Great for sports and staying active, the Varilux range allow you to see perfectly - even in motion as the lenses are tailored to your visual behaviour.

5. Quick adaptation

All Varilux lenses are tested and approved by wearers to ensure satisfaction, including fast and easy adaptation. With Varilux lenses, adaptation is guaranteed.


For more information on  Varilux® by Essilor, do visit their official website at

https://www.essilor.com.sg/


XOXO

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